
She builds her passport. She controls the membrane. HR gets the compliance.
MaternityLink™ is the employer benefit platform that gives every woman a complete, continuous health record across her entire maternity journey — and turns it into employer-ready compliance documentation, without her clinical data ever reaching her employer.
Stop losing mid-career women to maternity.
The problem
Maternity care is delivered across disconnected systems. Clinical information is fragmented. And every year, 700,000 women navigate a workplace that was never designed to support them through it.
98% of women want to return to work after maternity leave. Only 13% say a full-time return is viable. 50% have a negative return experience. 37% consider quitting. And replacing a mid-career woman costs 150% of her annual salary.
The problem is not a lack of legislation. The UK has 15 statutory protections covering pregnancy and maternity. The problem is infrastructure. Every maternity return is negotiated ad hoc via email chains. No standard process. No verified documentation. No connection between a woman's clinical reality and what she can ask her employer for.
The Employment Rights Act 2025 now extends dismissal protections to six months post-return. Most employers are completely unprepared.
- STAT 1: 98% of women want to return to work — only 13% say a full-time return is viable (Careers After Babies, 2022)
- STAT 2: 50% have a negative return experience (& Culture / People Management, 2025)
- STAT 3: Nearly 3× — Black women in the UK are nearly three times more likely to die in childbirth than white women (MBRRACE-UK, 2024)
- STAT 4: 700,000+ women go on maternity leave in the UK every year
One platform. Two worlds. She decides what crosses.
MaternityLink operates as a controlled membrane between a woman's private health journey and her professional workplace.
On her side: symptoms, journal entries, fertility treatment records, scan documents, and mental health notes — stored in her encrypted health passport, building continuity from conception through return to work.
On the employer side: formally-worded accommodation requests, a verified maternity status token, a phased return-to-work proposal, and a statutory legal entitlements timeline.
She controls what crosses. HR gets compliance without liability. Neither side negotiates the awkward middle ground anymore.
The 6-Stage Lifecycle Engine
MaternityLink follows a woman through every stage of her maternity journey. The platform re-skins itself at each stage, surfacing exactly what she needs when she needs it.
Stage Line:
Conception & Fertility → Early Pregnancy (Wks 1–12) → Preparing for Leave → On Maternity Leave → Preparing to Return → Returned to Work
Most maternity apps cover one moment. MaternityLink covers the whole journey — from fertility treatment to the first week back at work. At every stage she builds her health passport. At every stage she controls what her employer sees.
What the platform does
MaternityLink gives every woman the tools to navigate her maternity journey with dignity, legal clarity, and workplace power. Here are the five key features.
Auto-Generated HR Language
16 toggleable accommodation cards translate her clinical reality into formally-worded HR documents. Musculoskeletal support, lactation continuity, fatigue pacing, flexible working requests, pay continuity checks, pregnancy risk assessment triggers, neonatal care leave, and more — all generated in legally-framed language with one tap.
Return-to-Work Negotiation Workbench
She builds her phased return-to-work proposal privately. A 4-week hourly ramp-up matrix compiles into a split-screen document — her private ledger on one side, the corporate checklist HR receives on the other.
Legal Entitlements Timeline
Statutory pay windows, KIT days, antenatal appointment rights, and return-to-work protections — auto-calculated from her due date, shown as Active, Upcoming, or Locked. No Googling gov.uk.
Encrypted Health Passport & Vault
Scan reports, midwife notes, MAT B1 forms, GP letters — all in one encrypted, portable record. A QR code generates in three modes: clinical emergency pass, workplace compliance pass, and personal full mode.
Compassionate Mode
For pregnancy loss, bereavement, and NICU. The platform re-skins entirely — no week counters, no countdowns. Legal rights, trusted support from Sands, Tommy's, and Petals, and an automated employer notice. Northern Ireland introduced two weeks' paid pregnancy loss leave in April 2026. England follows in 2027. MaternityLink is ready now.
Built for every woman — especially those the system has failed most.
Black women in the UK are nearly 3 times more likely to die in childbirth than white women. South Asian women face nearly twice the risk. These are not statistics. They are the result of systemic failures in care and advocacy.
MaternityLink addresses this directly. A Know Your Risk awareness layer surfaces documented racial disparities and the questions every woman should ask at every appointment. A racial and cultural bias incident log creates a timestamped, encrypted record. Cultural and religious workplace accommodation templates — including Ramadan, prayer time, and heritage-specific dietary needs — generate legally-framed requests under the Equality Act 2010. And Advocacy Mode connects women directly to Five X More, Birthrights, and the EHRC.
BETA PROGRAMME
Join the founding cohort.
MaternityLink is currently in beta. We are partnering with a small number of forward-thinking employers to test, refine, and validate the platform before full launch. Beta partners receive early access at founder pricing and direct input into product development..
Built from lived experience.
MaternityLink was founded by Priscilla Addai — clinical scientist, medical student on a deliberate detour, Ghanaian-British mother of two, and author of The Diary of an African Girl with PCOS, currently in print.
During her own pregnancy, Priscilla reported reduced fetal movement and was almost not seen. That near-miss was not exceptional. It was the predictable consequence of a maternity system that fragments clinical records, fails to escalate appropriately, and fails Black and minority ethnic women most consistently. MaternityLink is the infrastructure that should have existed.
